We think about doing a lot of things in life. We consider going on a run after work, but we never seem to have enough time. We plan on donating to a charity, but we just never seem to get around to it. Well, what if all you had to do was turn on a free app while you exercise in order to donate to your favorite philanthropic organization?
You would, wouldn’t you? That’s the idea behind Gene Gurkoff’s Charity Miles app.
In 2012, Gene Gurkoff, a New York lawyer by day, marathoner and ironman by night, launched the Charity Miles app. Simply by turning on the app and choosing from one of over 30 charities (St. Jude’s Children’s Research Hospital, the World Wildlife Fund, and the Special Olympics to name three), runners and walkers earn $0.25/mile and bikers earn $0.10/mile as they exercise. From education to world hunger, everyone can contribute to a cause close to their heart. Talk about a feel-good workout.
Who’da thunk it…
Honoring his grandfather, Gurkoff has personally completed more than 39 marathons and 6 Ironman triathalons raising money for Parkinson’s disease research. Aside from his role as a fellow at the Huffington Post Millennial Fund and the Global Good Fund, Gurkoff is a founding member of Team Fox, the grassroots initiative of the Michael J Fox Foundation for Pancreatic Cancer Research.
Understanding the fulfillment of achieving a personal goal while raising money for a cause he is passionate about, Gurkoff wanted to give others the opportunity to channel their positive endorphins for the common good as well. As he likes to put it, “Changing the world is a team sport.”
Ok but where’s the money coming from?
Good question. Many corporations have cause marketing budgets. Cause marketing involves the partnering of a for-profit business and a non-profit organization for mutual benefit. Unfortunately, most for-profit corporations end up spending more money on celebrities and media than the actual charity to get their name out there and drive their return on investment. However, Gurkoff has affiliated with these companies looking to revamp their marketing strategy.
Each time you turn on the charity miles app, you see which company is sponsoring your daily-do-good and your job is to tell your friends how great this company is. This measurable ROI will allow companies to increase their audience, restructuring and repurposing their marketing platforms for social good. So far, all corporate sponsors have come back for more.
To date, Charity Miles has over 100,000 active monthly users and has raised over 1 million dollars for charity. So what are you waiting for? Lace up those sneakers sportsfans, we’ve got a world to save.
For those of you who like instruction manuals:
1. Download the and open the Charity Miles app
2. Select one of over 30 charities to donate to
3. Begin your workout. Runners and walkers earn $0.25/mile and bikers earn $0.10/mile
4. Don’t forget to share your success
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